CURRENT INVESTMENTS AND PARTNERS
The Mediacast Portfolio
Martha Stewart Kitchen is the grocery food business for Martha Stewart's brand founded by Mediacast Holdings in 2020. MSK Foods LLC is the operating company and Master Licensor for the product line consisting of high quality, affordable premium food products including entrees, sides, appetizers, and desserts. Food items developed based on Martha's own recipes.
The Players’ Tribune was founded by Derek Jeter in 2014. The platform has over 150M views per month with users spending an average of 5 minutes on the site. Players’ tribune contains stories and videos from more than 2,000 athletes across a wide range of sports.
Cloud Cover Music provides an intelligent retail venue based playlists manager. Cloud Cover provides the music and promotional messages you hear in international quick serve restaurants, national store chains and other business locations like Burger King, Subway, McDonald’s, Sprint and T-Mobile. Cloud Cover is a proven model that increases sales by creating an ambiance that produces an emotional reaction shifting tendencies to buy products. CloudCover has thousands of store and office locations throughout the US and offers retailers an Advanced Digital Rights Management system (DRM) that helps manage royalty payments for retailers.
Street Cred Capital provides credit for mobile phone and accessory purchases largely in the subprime category. Street Cred has secured distribution of its offering with major carriers and retailers reaching an active customer base of well over 50 million consumers.
Pastime Foods sells licensed foods and beverages. Pastime has 16 SKUs actively selling in each of 8 Major League Baseball team markets with team branding. Dozens of more SKUs have been provisioned through its MLB license to distribute in all 28 MLB markets.
Marketing Management Inc. (MMI) and Mediacast created a Corporate Venture platform integrated into the MMI Business Advisory Services Group. MMI is a 53-year-old, well-known business in the Retail and Consumer Packaged Goods space. MMI has six divisions focused on marketing, private labeling products for large grocers, a direct sales force managing relationships with grocery stores, pharmacies, and specialty retailers across all of North America, and data analytics on the historic performance of over 600,000 retail SKUs to provide its customers and brands “Shelf Awareness” and intelligence at the store level. The Ventures platform is focused largely on non-cash equity and royalty based positions in exchange for combined services and the team’s ability to grow, manage and launch brands. The platform also benefits from a proprietary base of direct deals. The platform has already generated new portfolio holdings.
The team is co-developing Corporate Venture programs focused on larger companies that have launched and helped build the world’s most successful consumer brands. The programs are designed to capture equity positions in businesses in exchange for early launch and sales support to participate in the billions of dollars of enterprise value that our partners have been instrumental in helping create.